Without Giving Away Your Expertise Away for Free!
Here’s a powerful strategy for getting your ideal prospects to call you and nearly beg you to accept them as clients.
This week we’re going to discuss the concept of the “Shock & Awe” package (so-coined by my teacher Dan Kennedy).
What is a “Shock & Awe” package?
Well, to describe it, I must first describe the opposite of it. Let’s use an example of what most consultants use to present themselves and what they have to offer. Continued…
Posted in How to Attract Clients.
I have a thought for you this week… one I’ve shared with many small business friends, prospects, clients, etc…
“Marketing IS your business.”
If you get stuck into thinking that “I’m so busy, I don’t have time to market myself”, you’re in deep doo-doo. Think about it, what are you so busy doing? And, are you making money at the thing you’re so busy doing? Continued…
Posted in How to Attract Clients.
In a previous article I shared my thoughts and philosophy about setting yourself apart from any other in your field – by becoming the expert… or rather, the AUTHORITY in your highly targeted niche market.
My teacher Dan Kennedy says it best:
“The last thing you want to be compared to is just another ___________.”
You know, “just another salesperson”, or “just another consultant”, or “just another [whatever it is you do]. Continued…
Posted in How to Attract Clients, Uncategorized.
You know, before “Desperate Housewives” there was “Desperate Consultant”
The hit show “Desperate Housewives” has got me hooked. I REALLY hate to admit it. I’m not one to sit in front of the TV every night, but it’s a good show filled with humor, drama…and a few hotties. I know. I know. Say what you like. But sometimes it’s an intriguing show!
Although I like the show, I don’t like the word “desperate”. Mainly, because I’ve been desperate before and it isn’t a good place to be. Continued…
Posted in How to Attract Clients.
How do you handle it when work is slow or at a halt, no money coming in, no clients wanting to do business with you.
How does your self-worth hold up?
What makes you “go” and “keep going”?
When I started out on my own, I had no clue what I was doing. I only had a desire to be Continued…
Posted in Entrepreneurship.
Tell me if you have (or someone you know has) done any of the following:
I have. Continued…
Posted in How to Attract Clients, Uncategorized.
My “M.O.” (modus operandi) is teaching you, the independent consultant, to position yourself as the “leading authority” in your target markets, instead of being considered “just another consultant.”
I call it going from “Commodity Consultant to Leading Authority.”
To be clear, here’s a few differences between the two: Continued…
Posted in Uncategorized.
Click here to get $633.91 worth of moneymaking marketing information from my mentors Dan Kennedy and Bill Glazer… FREE!
Dedicated to helping you attract all the new clients you want without giving your expertise away for free!
“The [Former] Struggling Consultant”
Posted in Uncategorized.