Attracting New Clients...

Get Clients to Call You

TFSC — Mon, 10 Jan 2011 03:31:59 +0000

Here’s a powerful strategy for getting your ideal prospects to call you and nearly beg you to accept them as clients.

This week we’re going to discuss the concept of the “Shock & Awe” package (so-coined by my teacher Dan Kennedy).

What is a “Shock & Awe” package?

Well, to describe it, I must first describe the opposite of it. Let’s use an example of what most consultants use to present themselves and what they have to offer.

Hey Consultants! Marketing IS Your Business.

TFSC — Tue, 04 Jan 2011 07:14:56 +0000

I have a thought for you this week… one I’ve shared with many small business friends, prospects, clients, etc…

“Marketing IS your business.”

If you get stuck into thinking that “I’m so busy, I don’t have time to market myself”, you’re in deep doo-doo. Think about it, what are you so busy doing? And, are you making money at the thing you’re so busy doing?

You, The Resident Expert?

TFSC — Wed, 22 Dec 2010 12:00:44 +0000

In a previous article I shared my thoughts and philosophy about setting yourself apart from any other in your field – by becoming the expert… or rather, the AUTHORITY in your highly targeted niche market.

My teacher Dan Kennedy says it best:

“The last thing you want to be compared to is just another ___________.”

You know, “just another salesperson”, or “just another consultant”, or “just another [whatever it is you do].

When Trying to Attract Clients, Don’t Appear Desperate

TFSC — Mon, 20 Dec 2010 06:45:23 +0000

You know, before “Desperate Housewives” there was “Desperate Consultant”

The hit show “Desperate Housewives” has got me hooked. I REALLY hate to admit it. I’m not one to sit in front of the TV every night, but it’s a good show filled with humor, drama…and a few hotties. I know. I know. Say what you like. But sometimes it’s an intriguing show!

Although I like the show, I don’t like the word “desperate”. Mainly, because I’ve been desperate before and it isn’t a good place to be.

Want to Attract Clients? You’ve got to have “Fire in the Belly!”

TFSC — Fri, 17 Dec 2010 00:38:29 +0000

How do you handle it when work is slow or at a halt, no money coming in, no clients wanting to do business with you.

How does your self-worth hold up?

What makes you “go” and “keep going”?

When I started out on my own, I had no clue what I was doing. I only had a desire to be

Trying to Attract Clients? Use the Law of Supply and Demand

TFSC — Sun, 12 Dec 2010 16:42:39 +0000

Tell me if you have (or someone you know has) done any of the following:

Taken on a consulting assignment without carefully thinking it through?
Accepted a consulting assignment for less money than you wanted?
Told a prospective client “I can meet with you anytime”?
Accepted a consulting project that’s out of your realm of expertise…just to make some quick money?
Done business with someone you don’t like, don’t respect, or just don’t want to do business with?

I have.

“Commodity Consultant” or “Leading Authority”?

TFSC — Mon, 06 Dec 2010 23:20:05 +0000

My “M.O.” (modus operandi) is teaching you, the independent consultant, to position yourself as the “leading authority” in your target markets, instead of being considered “just another consultant.”

I call it going from “Commodity Consultant to Leading Authority.”

To be clear, here’s a few differences between the two:

Just Like Winston Wolfe, Consultants Solve Problems

TFSC — Sun, 05 Dec 2010 04:34:20 +0000

Click here to get $633.91 worth of moneymaking marketing information from my mentors Dan Kennedy and Bill Glazer… FREE!

Dedicated to helping you attract all the new clients you want without giving your expertise away for free!

“The [Former] Struggling Consultant”

http://SayNoToWritingFreeProposals.com